Make it Market Studios
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Make It Market Studios

Ignite Your CPG Brand

Make It Market Studios is dedicated to empowering CPG brands like yours. We craft custom tools to help you tackle the biggest challenges in the consumer product space, from stunning packaging to strategic market positioning.

AI Packaging Rebrand Tool

Design plays a bigger role in sales than most people realize.

Studies show that around 70% of buying decisions happen at the shelf, and shoppers form an opinion about a product in under 3 seconds. About 60% of consumers say they’ve tried a new product because the packaging caught their attention, and over half are more likely to buy again when the packaging feels consistent and professional. Simply put, clear and thoughtful design helps people notice your product, trust it, and feel confident coming back for more.

Whether you sell salsa, skincare, candles, cookies, drinks, or handmade goods, this tool helps you see what’s possible when AI-driven creativity meets your brand vision.

How It Works

  1. Upload Your Product Drop in a photo of your current packaging — jar, bottle, box, pouch, anything.
  1. Choose a Style (or Let AI Decide) Go clean and modern, bold and artistic, premium, playful, or Southwest-inspired.
  1. See Instant AI-Generated Packaging Concepts Watch your product reimagined with upgraded labels, colors, layouts, and brand personality.
  1. Download or Share Your Concepts Perfect for founders who want to stress-test ideas, pitch to retailers, or visualize a brand refresh without hiring a designer upfront.

Why This Tool Exists

Make It Market Studios was created to help Southwest makers and New Mexico consumer product brands think bigger. Too many great products stay stuck in local markets simply because their packaging doesn’t communicate the full value, story, or professionalism behind the brand.

Below are some examples uploaded in the AI Packaging Rebrand Tool:

This tool gives every founder — from home-based businesses to scaling CPG companies — the chance to see what a retail-ready future could look like.

Created for the Las Cruces Consumer Product Summit

As part of the movement to elevate Southern New Mexico’s emerging CPG ecosystem, this tool serves as a fun and powerful way to inspire creativity and innovation leading up to the Summit. Try it. Share it. See what your product could become.

Built With AI. Designed for Makers. Powered by Possibility.

  • Great for early founders validating their brand direction
  • Helpful for marketing teams exploring new packaging ideas
  • Useful for pitch decks, investor meetings, and buyer outreach
  • A low-pressure way to spark inspiration before investing in professional design

Ready to Take Your Brand Even Further?

AI concepts can spark ideas — but real market growth often requires expert strategy, refined creative direction, and packaging built for retail success.

If you’re ready for:

  • Custom brand identity
  • Packaging that meets retailer and regulatory standards
  • Market positioning and storytelling
  • A full design refresh or go-to-market strategy

Visit MoveThePlan.com Let’s turn your product into a brand that moves.

MarginMap

Know Your Numbers. Own Your Margins.

Pricing is one of the most important decisions a CPG founder makes — and one of the easiest to get wrong.

Even small pricing improvements can have an outsized impact on profitability — in many businesses, a ~1% improvement in price realization has been associated with roughly ~11% improvement in operating profit. Meanwhile, many founders still price based on gut feel, competitor guesses, or incomplete costing — which can quietly erase margins or put products underwater once all costs are counted.

Enter your product details — ingredients, labor, packaging, and overhead — and see your fully loaded unit cost, pricing scenarios by channel, and a clear margin breakdown that shows where each dollar goes. From DTC and farmers markets to wholesale and distributor conversations, MarginMap helps you build pricing you can explain and defend — fast.

How MarginMap Works

Using MarginMap is intentionally simple:

  1. Enter your product details
    Add your product information, ingredient costs, packaging expenses, and current prices.
  1. Account for real-world selling costs
    MarginMap helps factor in commonly overlooked costs like payment processing fees, overhead, freight, spoilage, and New Mexico tax considerations.
  1. Evaluate margins by channel
    See how profitability shifts between farmers markets, direct-to-consumer, wholesale, and distributor models.
  1. Receive pricing guidance and insights
    MarginMap generates a clear pricing and margin report highlighting where margins may be compressed and how adjustments, bundles, or pricing strategies could improve sustainability.

Why This Matters

Healthy margins are what allow a brand to survive, reinvest, and grow with confidence.

MarginMap helps turn pricing from guesswork into informed decision-making — giving founders a clearer understanding of what their products truly need to earn in order to support long-term success.

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